Insulet Corporation

OmniPod Consumer Marketing Campaign

Challenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. But the target market is limited and dispersed. The company is small and unknown. The competition is established, monumental—and one competitor owns 75% of the market. We needed to get product samples in the hands of potential customers.

Solution: We brought the brand experience directly to the consumer. We created distinctive visuals that highlight the product's key differentiator, paired them with existing brand elements and launched a highly targeted national campaign, harnessing print, television and online media specifically viewed by people with diabetes. In each, the call to action was to order a free demo kit. People did - and they loved it.

Result: In one year, awareness among our target audience rose 475%. Requests for demo kits are four times the original goal. The brand became the first choice among the dLife audience. And a seasoned sales force credited OmniPod's marketing materials with powerful sales-generating momentum.

Go to project »

Insulet Corporation

OmniPod Pediatric Marketing Campaign

Challenge: If your child has Type 1 diabetes, you are going to make sure they get the best treatment. But for years that has meant scary insertion needles, nearly two feet of tubing and a pump clipped to their belt—every minute of every day. You can imagine the loss of freedom. Our client had a revolutionary solution (the OmniPod Insulin Management System): Pump therapy with no tubing. The trick was to get the product noticed. (and in the hands of potential customers)

Solution: We developed a child-friendly world of animals, then featured the characters wearing the product. In ads and collateral talk bubbles quoted real customers and pointed out the product's benefits. At the primary Children with Diabetes conference, a large installation attracted children and kept them entertained while their parents learned more. Sample Pods were all the rage with both the target market and their siblings.

Result: Awareness among our target audience rose 300%. Sales escalated sharply. And siblings without diabetes begged their parents for their very own Pods.

Go to project »

Berkeley Investments

FP3 Branding & Marketing Campaign

Challenge: A high-design complex by a prominent local architect with three world-class dining establishments should be an easy sell—but the neighborhood was in transition. With few residential buildings in sight, it just wasn't a location people thought about calling home. We literally needed to put the building on the map.

Solution: We by-passed the standard-issue real estate brochure for a bold multi-media piece touting the advantages of the entire seaport district. We emphasized the area's art community, shopping, dining and culture. We noted its proximity to the financial district. We included maps. We printed up our story, then underscored our message on the Web, via email, in print advertising and through local environmental graphics. In short, we not only branded the building, we branded the neighborhood.

Result: We distinguished FP3 as a unique development amongst the Boston real estate scene by highlighting its design, culture, and community. We also illustrated the value of buying into the neighborhood during this time of transition. People who had never considered the area found themselves thrilled to be residents of FP3—right in the heart of one of Boston's most creative neighborhoods.

Go to project »

State Street Corporation

CSR Annual Report

Challenge: Many people think that all annual reports are alike. But this had a unique challenge. To effectively communicate State Street Corporation's Corporate Social Responsibility initiatives to shareholders while integrating the State Street Corporate brand. The broad-based initiatives involved multiple areas of involvement, yet we needed to keep the story unified.

Solution: Partnering with State Street's marketing and design team, we began with State Street CSR's brand heritage, then added a fresh perspective. Bold photography, charts illustrating key financial data, and headlines that reinforced State Street's mission, goals and success told the story clearly and compellingly.

Result: The annual clearly communicated the State Street CSR's diverse activities, precisely charted their progress and illustrated what that progress meant to the bottom line.

Go to project »

YooD4

Branding & Marketing Campaign

Challenge: In a highly competitive real estate market, branding is about more than the building. It's about the buyers, their lifestyle, their philosophy. It's about a point of view. And YooD4's target audience was far from the average buyer. They sought a core group of prospects who appreciate modernism, international design and sophisticated urban living. Our task was to deliver them.

Solution: YooD4 has a host of assets: exceptional interior architecture guided by international design icon Philipe Starck, a glorious historic building located in one of Boston's most vibrant neighborhoods, and a development team committed to quality and excellence. We leveraged them all, crafting a unique voice, then parlaying it across a comprehensive branding campaign, including print collateral, advertising, website and environmental graphics.

Result: The distinctive campaign reflected the essence of YooD4, attracting not just apartment hunters, but people truly seeking the YooD4 experience.

Go to project »

Hacin + Associates

Website

Challenge: Hacin + Associates is not afraid to stand out. They wanted a website that reflected their experience, their expertise and their vision. They wanted it to have a nonconventional format that emphasized high design. And, Hacin wanted to use their website as a presentation tool when pitching to prospective clients.

Solution: We listened very carefully to their philosophy, their vision and their goals. Following their lead, we drew inspiration from retail, fashion and technology. Then we crafted a solution that integrates client testimonials with large, bold images of the work. Ultimately, we let their work sell itself.

Result: The site is bold and beautiful, yet easy to navigate. It is distinctive—and unlike other architecture firms' sites. In short: it reflects Hacin's work and it has received just as many accolades as its inspiration.

Go to project »